The Painting Contractors Association (PCA) EXPO brought together professionals from around the world , and Platform Communications was there earlier this month to help make it happen! With attendees from seven different countries, this event was a hub for industry insights, professional workshops, and invaluable networking among painting contractors.
As the trusted marketing partner of PCA, Platform Communications played a crucial role in the marketing and lead generation efforts leading up to the event. Our team worked tirelessly to promote EXPO, bringing more than 1,000 small business owners and painters to Colorado Springs for the event of the year.
Before the event, Platform Communications focused on building awareness and driving engagement across multiple channels. Our efforts focused on gathering valuable contact information, encouraging registration, and growing PCA’s membership numbers. At the end of the event, we reached 16.2K on Instagram and 15.7K people on Facebook alone! Furthermore, engagement on Instagram had a 135% increase and engagement on LinkedIn jumped up 106%. After the event, PCA gained 431 followers across all platforms. Our marketing team was front and center, helping to amplify the experience for everyone involved.
At the event itself, Platform’s marketing team was on the ground, maximizing social media efforts with live posts, updates, and behind the scenes content. A special shoutout to our team members Anthony, Derek, and Sophia for engaging with PCA’s audience and keeping the energy high throughout the event.
One of the standout moments of EXPO was the Paint It Forward charity event, which helped make a difference in the local community. Platform’s marketing efforts helped generate three media stories, highlighting the success of PCA’s charitable initiative.
At Platform Communications, we are always thrilled to work with organizations like PCA, and we are excited to continue our partnership with them. We are ready to push innovative marketing strategies and drive member engagement for years to come. With the power and the know-how to connect with audiences in today’s digital-first world, Platform is ready to break barriers and successfully tackle your next job.
