[Madison, Wis.] – Platform Communications, a Midwestern strategic communications firm, announced an expansion today with the hire of Erin Collins, who is joining the team as Director of Public Relations.

Collins comes to Platform from Washington D.C., where she served as a Communications Director for U.S. Representative Troy Balderson. Prior to her work with Balderson, Collins was a spokesperson for the National Republican Congressional Committee, and did communications for other federal and state officials and candidates, as well as issue advocacy and private-sector organizations.

“We are looking forward to bringing Erin onto the Platform team and adding her experience and skillset to our client service,” said Keith Gilkes, Platform Chairman and CEO. “Platform has built a record of results for a wide and growing roster of clients, and we’re thankful to be in a position to expand our reach in Wisconsin and across the Midwest — despite the difficulties caused by the economic downturn of 2020 and ongoing economic uncertainty.”

“Platform has a great reputation and I couldn’t be more excited to join the Platform team and get to work helping clients thrive in these ever-changing times,” Collins said. “I’m looking forward to bringing my same diligent, aggressive approach that has resulted in victories up and down the ballot to the important initiatives we’ll be working on every day.”

Platform Communications, founded by Gilkes in 2017 after his years of serving as top political advisor to former Gov. Scott Walker, has steadily grown its list of clients and projects. Client work includes global companies, economic development projects, successful coalition building and ballot initiatives, a wide range of advocacy efforts on the state and national level, and industry associations and nonprofits of all shapes and sizes.

Platform’s professional team also has decades of collective experience in state and federal government – not to mention roles in dozens of successful political campaigns at the local, statewide, and federal levels.

In addition to Collins, Gilkes’ team at Platform Communications includes President & Chief Operating Officer Brian Reisinger, Executive Vice President of Finance & Administration Kathryn Kotowski, Director of Advocacy Nathan Conrad, Director of Policy Research Lauren Clark, and Director of External & Corporate Communications Myranda Tanck, as well as a digital division and a range of other strategic advisors and support staff.

For more information on the firm and its growing client list, or to set up a consultation, please visit platform-communications.com.


Platform Communications is a Midwestern strategic communications firm specializing in public relations, crisis communications, public affairs, policy analysis, and advocacy campaigns. Based in Wisconsin with national reach, Platform has the expertise and relationships with policymakers and opinion leaders to get you real results.